Our Online Marketing Services
KPI Analytics offers a full range of Internet marketing services to gain exposure throughout search engines and social media platforms in order to drive targeted in bound traffic that result in some of our most qualified leads. Our comprehensive online marketing solutions include:
- Search Engine Optimization (SEO)
- Pay-Per-Click/Paid Search Advertising
- Social Media
- Web Design & Development
- Landing Page & Microsite Design
- Conversion Optimization
A key aspect of many campaigns includes the full scope of these solutions to build engaging websites that are optimized for conversions, followed by a combination of SEO, SEM and Social Media tactics to reach new prospects. In conjunction with outbound nurturing processes through email and telemarketing services KPI offers the most comprehensive demand generation programs available with these capabilities.
The Core Principles of Internet Marketing
Search Engine Optimization has proven to provide the highest ROI of all lead generation techniques. This is a process that takes some time to build up the authority needed to gain top rankings for websites, but as part of the long term strategic plans we develop with our clients, this is a powerful way maximize results. Our goal is always to build long term relationships with our clients.
We approach each website with SEO best practices in mind to ensure it is developed ideally for the search engines to find and index the entire website. Additionally, we identify emphasize keywords that will be of the highest value to driving qualified traffic.
Some of the key aspects of our SEO process include:
- On Site Optimization: Technical enhancements are made to page content and HTML code in order to increase site and domain authority.
- Off Site Optimization: Developing unique, engaging content for guest blogs or media pitches and press releases for distribution across major online outlets.
- Content Development: Creation of high-quality text and/or video content for usage on site or distribution.
- Social Engagement: Increasing social followings and engagement on major networks such as Google+, Facebook and Twitter.
- Link Building: Gaining relevant, high-quality links from reputable domains.
- Local SEO: Creating “geo-targeted” campaigns which are particularly useful for small local or regional businesses.
As websites gain traction with the search engines to rank in the organic listings, immediate exposure and traffic can be gain through paid search and social media strategies.
KPI strives to develop custom Internet marketing strategies for each client to deliver results in the short and the long term. This hybrid approach is designed to maximize results while being cost effective to achieve ROI from each campaign.
For more information on our Online Marketing Solutions, please Contact Us.