Expertly Accessing the Power of Social Media
Let’s agree that social media is no passing fad. It is a communications phenomenon that has redefined how we interact and stay informed. KPI Analytics recognizes and respects the tremendous power social media has to influence online audiences — which are just as viable as any we seek out via traditional means. We’re calibrating very specific strategies designed to reach people wherever they congregate online, whether it’s the easygoing interactions of Facebook, the fast-paced updates delivered by Twitter, or the serious business networking taking place on LinkedIn.
We’re also folding in social media functionalities that can strengthen client visibility online, transforming a one-static website into a truly multi-faceted, multi-channel web presence. This means blogging, Tweeting, social network participation and much more. For many, these terms are unfamiliar and even intimidating. Don’t worry. Our job is to explain the advantages, demonstrate the effectiveness, and deliver results.
Regardless of how a social media demand generation effort is implemented, we know it must always be in sync with your over-arching business, brand and marketing goals. From there, we can build specific campaign messages, broadcast by the proper social media means, to capture audience attention, create conversations, and build community. Make no mistake; we know this is new territory. But we’ve seen the just how powerful proper social media implementation can be, and we’re eager to share that with our clients to boost their success.
Stepping in to the social media arena means you are no longer just shouting from the top of the mountain. You’re coming down in to the crowd and generating dialog. Within that dynamic, you become a thought leader, a sought-after expert, and the go-to problem solver your clients will consistently seek.
Lead Nurturing 2.0
Trying to explain social media is one thing; folding it in to an effective sales and marketing strategy is another. The idea is not to simply bolt social media on to an existing program, but rather to bake it in from the start. For our clients, this often necessitates several efforts:
- Refinement and re-purposing of a “brochure style” website to be more imperative and interactive
- Participation in new social media platforms (e.g. Twitter, LinkedIn, Facebook, YouTube)
- Learning new habits that maintain involvement in those platforms, creating dialog and contributing to conversations
There are some significant steps to take, but what happens is an evolution in your online existence. You no longer have a web site, you have that distinct web presence — a collection of online destinations each broadcasting core messages to any number of audiences. Working with KPI, your most convincing messages are unified, key points are consistent, and impact is increased across multiple channels.
The fuel for this outreach is your own insight and expertise. That’s what we put in to the mix with Lead Nurturing 2.0. Your audience begins to seek you out as an industry thought leader, and they begin to build genuine relationships with your organization. Your target audience keeps ups with product and service updates, new releases, and examples of how the marketplace is benefiting from your solutions. This all stems from sincere interaction and the benefits of the intelligence you share. In effect, we’ve pushed messaging past the threshold of “Market Speak” so that it contains intrinsic value. It means leads who already value you for your shared expertise and are even more eager to learn about the advantages of your solutions. Integrated into a traditional sales and lead generation effort, Lead Nurturing 2.0 can be an incredibly powerful means of outreach and influence.