A New Kind of Agency
KPI serves as the Demand Marketing Agency of Record for many medium and large B2B companies spanning tech, commercial manufacturing and business services. We also provide Data, Digital and Tele to many companies who need demand operations capacity as a utility for their business and their sales channels.
KPI’s team is made up of sales and marketing practitioners who know how to bridge the gap between Strategy and Execution to make data, business process, automation, content, messaging, representation and multi-functional teams work in a way that enhances and maximizes the investments companies are already making into content marketing, automation, syndication and other efforts.
Clients such as ADP, SunGard Availability, Lowes, Verizon, Polycom, and BMC Software use KPI as their “go-to” for “go-to-market” focused on:
• New Prospects – KPI Generates Net New Leads
• Responder Prospects – KPI Nurtures Hand-Raisers and AQLs*
• Stuck Deals – KPI Revives aged pipeline that has gone dormant
• Customers – KPI Retains and Develops the install base
• WinBacks – KPI Learns why customers left and offers incentive to return
* AQL stands for Automated Qualified Lead and is term used by Sirius Decisions for leads generated online or by a marketing automation platform such as Eloqua or Marketo resulting in a behavioral score indicating potential interest or need.