Many businesses generally focus marketing efforts on one or two key aspects. However, customers do not live in a vacuum. Therefore, companies must use as many channels as possible to increase their ability to reach more prospects in the target market. Written below are the top three ways that channel marketing services can help benefit business growth.
1. Building Networks. Depending upon the type of business, networking can substantially raise any company’s viability. Face to face contact has always been one of the more effective ways to establish trust and build relationships, and that has yet to change after many years. Channel marketing services focus upon the value that can be brought to a network. Over time, any business can successfully expand revenue streams through strong business and customer relationships. Doing this also lowers selling costs as the existing customer base grows.
2. Local and Mobile Web Search is a must for any and all business today. Even companies that rely heavily upon foot traffic and word of mouth are missing out on a great deal of revenue if they do not attend to their online presence. Since most consumers today look online for information prior to heading out to a physical store, businesses need to have their products and services displayed in a positive light online so they look as appealing as possible. Many consumers today generally do not trust companies without an online presence.
3. Inbound Marketing. The proven strategy for the digital age is inbound marketing. As one of the more effective channel marketing services strategies in the past few years, it works hand and hand with local and mobile web search. Rather than focus upon strictly buying ads, email lists and hoping to get leads, inbound marketing uses techniques like creating and providing quality content that naturally attracts consumers toward the company. The content helps establish businesses as industry leaders, builds the web presence and engages and inspires customers to do business with them. The higher the level of consistent quality content, the more inbound traffic is drawn from the target market.
The most successful marketing strategies have always been very highly strategic. This requires businesses know how to utilize a variety of methods and means so that customers may locate and purchase what they offer. The above are just a few of the most well-known, popular and effective channel marketing services that companies may use toward business expansion.
Despite some negative publicity in recent years, highly specialized telemarketing services provide businesses with effective programs that help build positive brand recognition. B2B Telemarketing Service provides professional measurable results for all businesses regardless of size. A company’s brand recognition will become much stronger through the utilization of a telemarketing company that is completely focused on the goals and objectives of the campaign.
B2B Telemarketing Service improves customer recognition of a company’s brand by boldly explaining the benefits of a product or service. Experienced, professional telemarketers provide prospective customers with information that highlights the differences between the company’s product and that of its competitors. These calls help establish qualified sales leads while helping build brand recognition. This type of sales lead generation can help businesses penetrate the market in a much shorter amount of time.
Market and customer identification play a major role in building a successful business. B2B Telemarketing Service is more effective in adding value to the sales cycle because of the skilled training the agents receive. The exposure generated by repetitive calls establishes a positive relationship and increases brand recognition. When customers are convinced that the company is committed to helping them be more successful, a sense of loyalty is the result.
Both large and small businesses benefit from brand loyalty. B2B Telemarketing Service gives a company an edge over its competitors by extolling the uniqueness of its product or services. Highly specialized telemarketing programs consistently deliver measurable results that allow companies to monitor the effectiveness of their sales campaign. Telemarketing services help companies be more successful by achieving brand integrity in a more efficient way as they define the most profitable markets. Identifying and qualifying prospects has a positive impact on sales and increases profits.
Michelle Masterfano recently wrote a guest blog post about social media and how traditional pillars of marketing are needed in order to attract customers to your site and retain them. Unfortunately, having a blog or social media account is not enough; heck, even writing consistently will do you little good if you’re not attracting viewers or engaging active participation on your social media accounts. With that in mind, how does one even leverage social media to attract leads and earn greater sales?
If you have no idea what a hash tag is and you think the micro-blogging site, Tumblr, is just a simple misspelling, the social media experts at KPI Analytics can help your business fully leverage the power of social media to give your company and brand more visibility. Working with business owners, we can implement a social media strategy that caters to their specific audience. Some questions to keep in mind when developing a social media strategy include
- Who is your customer?
- Where does your customer live? Is there a specific geographic location or is it a national campaign?
- What kind of content do your customers respond to?
- How can you use social media in your overall marketing campaign?
If social media is new to your business, there is no need to worry or abandon social media altogether out of frustration. Social media marketing for business is still a relatively new thing. It is also an organic process that takes time to build a community of actively engaged participants. We can help you understand what social media marketing means and how you can best use social media to drive new sales and increase your visibility.
No matter the size of your business, effective telemarketing B2B services can help increase sales and attract new leads. However, no two providers of telemarketing services are the same, and you need one that will deliver results without impeding current telemarketing laws. There are a number of telemarketing laws in the books that forbid companies from harassing customers – the most prominent ones are the Telephone Consumer Protection Act of 1991and the Telemarketing Sales Rule. While business to business sales calls are exempt from Do Not Call provisions, there are still a variety of regulations out there that must be adhered to.
KPI Analytics understands the power of telemarketing programs, and our industry experts have spent years tinkering with our program to deliver a customizable solution that will fit your business needs. We work with businesses of all sizes and can produce a campaign that caters to your individual industry and business size – we have worked with both private and public companies of many different sizes. Whatever your individual needs are, you can expect KPI Analytics to deliver results within telemarketing regulations. Here are several components you can expect from a KPI telemarketing program:
- Thorough Customer Identification and Profiling
- Organized List Building of these Customers and Management of Database
- Brand Development
- Comprehensive Sales Program including Blitzes and Lead Conversions
- Development of Customer Loyalty Program
- Customer Up-Sell Strategy
If you’re looking for a telemarketing program that has been developed and tested over years, has delivered proven results, complies with current telemarketing regulations, and is scalable to your individual needs, KPI Analytics has a proven solution to help your business grow.
KPI Analytics, Inc., a prominent provider of B2B demand generation services, recently announced that industry leader C.J. Hauptmeier has joined the organization to serve as Chief Executive Officer. Hauptmeier brings over 20 years of experience in demand generation and customer renewals strategy and execution, operations management, and systems automation.
Hauptmeier’s proven track record in leading revenue growth, combined with his experience and passion for engineering and implementing effective operations, makes him a natural fit as KPI’s CEO, according to Joe Bisignano, a managing partner of KPI.
“We are thrilled to have C.J. as our CEO,” Bisignano said. “For many years, C.J. has proven to be an innovator and leader in the demand generation space. He brings a leadership style that inspires and creates collaboration and shared responsibility, and the entire staff is looking forward to working with him in his new role.”
Hauptmeier is equally excited to take his talents to a new position at KPI Analytics. Because of his extensive background in install base sales support and lead generation services, he is prepared to implement a number of proven strategies at KPI to help continue the company’s success.
“Obviously, companies need new business and they need to retain and grow their customers,” Hauptmeier said. “There are more options than ever to help them get the job done. As a practitioner and consumer, I know there is a better way, and KPI is doing it – balancing data, messaging, representation, lead generation, automation, and analytics – in a way that truly scales and minimizes wasted resources and cycles. KPI is helping global brands as well as small companies and channel partners to thrive in this environment and I am excited to be a part of this team.”
Prior to joining KPI, Hauptmeier served as vice president and general manager of global B2B sales at Total Defense (formerly CA Technologies), where he built their global inside sales and channel partner management operations. Before working at Total Defense, Hauptmeier ran global maintenance renewals for CA Technologies’ security division (NASDAQ:CA). He managed sales teams and outsourced partners in North America, Europe, and Asia, increasing global maintenance renewals by more than 50 percent year over year in CA’s largest segment resulting in millions of dollars of additional renewal revenue.
Before joining CA, Hauptmeier held various executive and sales leadership roles at companies such as Rainmaker Systems (NASDAQ: RMKR), where he led a massive turnaround as VP of Sales and GM and also ran the global B2B demand generation services business. In addition, he served as VP of Sales and then CEO at Sunset Direct, a B2B demand generation pioneer with multiple years of 100 percent growth and a rank of 28th on the Inc. 500 list.
KPI Analytics, Inc. is a leading demand management agency that supports corporate sales and marketing organizations through integrated lead generation programs, data services, channel marketing support, and web marketing solutions. Since 2008, KPI has been successfully driving revenue for business service, technology, and manufacturing companies targeting the private and public sector.
For more information about KPI Analytics, Inc. visit http://www.kpiroi.com or contact:
KPI Analytics, Inc.
512 493 9665
Having an effective marketing plan is the best way for a small business to grow and realize its full potential. We provide a full suite of channel marketing services to recruit and support your channel partners; partner sales lead generation services is a key pillar of these programs. In order for a channel sales team to bring in large profits, it needs a continued stream of active partners and the right support mechanisms to keep them producing. That’s where we come in.
Whether your current channel support process is performed by phone, events, e-mail or other multi-media channels, we have the extensive skills and comprehensive programs needed to exceed your expectations and deliver big numbers on the channel side. This kind of steady channel business will ensure a company’s continued success through good times and bad.
What we offer is not simply lists of target partner e-mail addresses and phone numbers — we actively work with your business to identify your ideal partners and seek them out in the marketplace, and implement an effective courtship; helping them understand the value of your brand, products and services, thorough program education and expectations, comprehensive support, and your channel program revenue potential. Once on board, we deploy a variety of marketing and support solutions that empower your channels by proactively driving revenue directly to your qualifying partners.
Utilizing our professional and experienced channel support personnel is the best way to take advantage of the market as a whole and increase sales. We have decades of experience in channel marketing services and work with you to develop a custom plan that will increase channel ROI and realize profit goals.
A business focusing on subscription services can have great, reliable and consistent revenue month after month. With customers paying monthly for a service, a company is bound to get some repeat sales. However, there are many ways that these businesses can be optimized for increased ROI and larger profits.
In order for customers to remain engaged and continue with a service, they need to be reminded of what it’s giving them. Our telemarketing plan reaches out to new and existing customers, builds relationships in the market and keeps customers coming back for more. We can perform calls and searches for your business and focus sales efforts on the most important clients with the largest orders.
Trained and experienced in building customer relationships, our telesales team will act as an extension of your company and ensure that your customers are treated right. Subscription services are often labor-intensive, and outsourcing some of the sales load can help a business to expand its customer base. Instead of taking the time to find, hire and train new sales employees, a business owner can focus on increasing profits, improving services, and adding quality features to attract new customers.
Any kind of technology-based subscription service that can be sold over the phone or by e-mail can benefit greatly from our experience and marking skills. Apart from just talking to new and existing customers, we can provide a full range of services to bring in new business. From lead generation and qualification to customer analysis, all parts of the sales process can be handled by us.
The one thing keeping many businesses from growing is a lack of sales staff to meet the needs of the many potential customers. By utilizing an outside marketing company like us to take care of your sales needs, your business stands to grow exponentially without having to hire an ever-expanding workforce of salespeople, managers and human resource professionals. It just makes good business sense.
When it comes to small business marketing, time can’t be wasted appealing to groups that won’t generate a return on investment. As a small business, you don’t have the excess time or money to waste. However, online marketing is such a crucial part of growth as more and more people choose whom they do business with by Google searches, Yelp reviews or Facebook recommendations. This is where KPI can help. How you ask? Here are several online marketing services our experts can employ to encourage new growth in the online world.
Search Engine Optimization: Have you ever wondered why your business never gets on the first page of any of your keyword searches? Our SEO services will help get to the bottom of this. While the algorithms for Google and Bing are kept secret, they have hinted a few things that might influence your rankings. By optimizing the technical aspects of your site as well as creating great off-site content to get quality links, your rankings should improve.
Local Search Engine Optimization: Local SEO caters to a certain geographic area. Think about it. If you’re looking for a deli and live in San Francisco, are you going to search for just deli or San Francisco deli? By optimizing your pages and content to appeal to local users through a number of means – including geo-targeted keywords, local references and any relevant colloquial expressions – you should see your visibility increase for those who are most likely to purchase or obtain your services.
Social Engagement: Google and other search engines have always said that social signals are important to rankings, and they also drive traffic to your site on their own. By writing engaging tweets, creating contests or quizzes and appearing authoritative, you can get more likes, follows, etc. We will help you get a better idea of the importance of social media in getting new business.
In order for your business to grow, you will often need channels to redistribute your products. However, channel marketing can get a little tricky because channels often will carry competitors’ competing lines, and there’s often mistrust between the company and the channels they market to. Because of this, it might be in your best interest to enlist the services of a company that has years of experience developing channel marketing strategies that work. Here are some ways we keep your channels productive, motivated and accountable:
Joint Channel Marketing Initiatives: KPI has experience in a wide variety of lead generation, data, online marketing and social marketing services, and we will help you create a customized channel marketing solution that includes a wide variety of services that will increase sales and production.
Lead Generation and Appointment Setting: Oftentimes, many manufacturers will skeptical of lead generation in regard to channel marketing because of that mistrust described in the introduction. KPI Analytics can develop a channel-focused lead generation program that will encourage new sales. We can also help you find other channels to encourage new growth
Integrated Tele-Support: Our market automated technology will determine the best way to engage a prospect to encourage a quality sales lead.
These proven methods will help your channel marketing campaign succeed, so your revenue grows. In this competitive business climate, channel marketing is essential, and we are happy to help you see your organization grow to new levels. Contact us today to learn more about channel marketing and the services we offer.
Last month, the United State Postal Service announced that it would begin offering new products in the form of a clothing line. If you’ve ever wanted to look like a postal service worker, you’ll be able to in 2014. If you’re questioning the move, all you need to do is look at the USPS’s balance sheet. The move was made to make the USPS profitable and relevant again.
This little anecdote just goes to show how email has changed the way we communicate. If you’re a business that is looking to communicate with other business and individuals to generate leads, an email campaign is essential. However, you’ll need to have up-to-date information. Our email marketing services will help you maintain the most current customer and prospect information, so you can maximize your email campaigns. In addition, we will help you stay compliant with the CAN-SPAM Act.
Signed into law by George W. Bush in 2003, The CAN-SPAM Act was created to prevent unwanted text messages and email. Companies must adhere to several Federal regulations when they conduct an email marketing campaign, and one of those is having a clear and simple way to opt out of future emails. Therefore, maintaining an updated and error-free Opt Out List is so important.
Our Opt Out List management services can help you stay in compliance with CAN-SPAM regulations. We have years of experience in this industry and will provide the guidance necessary, so you conduct a proper and successful email campaign within the law.
Contact us today directly at 1-866-959-7574 to learn more about our email marketing services.