The world of B2B Demand Generation Tele-Service providers is changing – at least for some. For a long time, sales and marketing professionals were ok with paying a tele-services demand generation provider for a ton of outbound calls. Integrate an e-mail or two, and they were satisfied with the hit-or-miss results.
Things have changed. Today, the web provides incredibly rich data sources, and excellent sales automation tools such as Salesforce.com. Marketing automation solutions are also allowing for incredibly relevant messaging and sound opportunity nurturing. Combine these solutions with web presence optimization (think Social Media, Media Buys/Pay Per Clicks, Blogs, etc…) and you realize what incredibly powerful tools a Demand Generation Tele-Service provider can integrate with outbound calling to deliver more effective solutions.
Marketing automation platforms have become quite“hot” lately. If you haven’t purchased one yet, chances are you will be – soon. What’s not to love about the idea of marketing automation? Driving more qualified leads to sales, measuring the impact of marketing, managing the marketing funnel. It’s the stuff the great business books are written about.
If only it were that easy.
What would happen if…
- Your sales team raved about the quality of leads from Marketing?
- Marketing was pivotal in helping Sales make their numbers?
- Sales and Marketing could actually work together—effectively?
Good news: This isn’t a dream.
Manticore Technology and salesforce.com combine to create an integrated marketing and sales platform to stop the endless blame game, bridge the sales and marketing divide, and drive more revenue for your company. Here are five strategies you can implement with these powerful solutions to have a dramatic and immediate impact on your bottom line.