KPI Channel Services
Funneling qualified sales leads to your channels for effective conversion and lead lifecycle management is critical in driving revenue for your organization. KPI understands the importance of Channel Effectiveness and Optimization as well as partner accountability. By leveraging decades of experience in delivering highly qualified leads to the channels, KPI has developed highly successful channel support programs that keep your channel partners engaged and highly productive.
Joint Channel Marketing Initiatives
KPI develops customized joint marketing channel programs that combine co-branded creative services, Data-Fresh data services, marketing automation, custom turn-key partner lead generation programs, lead distribution and automated program management and support portals, as well as ROI measurement services. These turn-key programs have been developed to give your channel partners comprehensive programs that drive maximum channel revenue.
Lead Generation & Appointment Setting
KPI has developed several channel-focused lead-generation and appointment-setting campaigns engineered to optimize partner performance and energize sales. We customize campaigns using thorough appointment setting and follow-up to nurture the relationship while following the best practices defined in engaging your channel.
KPI has programs to help you grow or develop a qualified set of channel partners that can participate in the promotion, sales, and service of your solutions. We have extensive channel experience dealing with manufacturers and solutions providers and understand how to deliver your value message to qualify and create interest in your program.
KPI offers customized contact and lead nurturing solutions using breakthrough marketing automation technology to determine the best way to interact with a prospect and cultivate highly qualified channel sales leads. It’s a remarkable blend of intelligence and innovation that translates to top quality leads.