Flexible
What We Do
Lead Generation Programs
KPI offers turn-key outbound lead generation programs. We have the experience and understanding of what is needed to ensure crisp execution and results - staffing, project planning, implementation, maintenance, and ROI tracking and measurement are key focus areas in making it happen. Our strategic approach and alignment with your needs WILL rest in highly quality sales opportunities.
Appointment setting
KPI has been helping business-to-business emerging to Fortune companies drive revenue by working closely with their sales organization to secure qualified sales meetings. We understand there is an art and a science to getting a high level decision maker to agree to meet and discuss your needs. KPI has developed the best practices and methodologies.
List Building, Profiling, and Survey Services
Having the most current, accurate, and profiled prospecting list is key for any successful sales and marketing campaign. Many companies purchase the same lists from the same sources or rely on existing lists that are often out of date. In fact, most lists lose approximately 50% of their data quality annually. KPI‘s services can be quickly implemented to begin building a list of decision makers you want to target for an upcoming marketing campaign, assist a strategic sales executive with capturing detailed account profiles of large enterprise companies, or by reaching out to thousands of decision makers to collect survey questions about customer satisfaction or industry research. Whatever the type of information you require, our campaigns will give you accurate visibility into prospect and client email addresses, titles, decision making authorities, buying timeframes, available budgets, competitive data, as well as other key prospect data.
Lead Qualification and Nurturing
The challenge that most organizations face is the ability to effectively manage leads from developing, delivering and tracking. Most responses generated from a marketing campaign need to be qualified and filtered to most effectively optimize the sales organization. KPI’s lead qualification and nurturing services improve short and long term revenues. All KPI services include consultation for aligning processes for lead management, teleservices resources for qualification (inbound, chat, and outbound), and comprehensive prospecting scoring and analysis reporting. Lastly, many prospects are simply in the early discovery stages and the opportunity cost of having sales get involved is too costly. KPI also includes consultation and execution services to best nurture and activate longer term pipeline into revenue.
Event Recruitment and Follow-Up Support
If your organization is looking to drive prospects to webinars, seminars, trade shows, or customer events KPI can leverage years of experience in event support to ensure the most effective methods are used to get maximum and qualified attendance at your events. KPI will also ensure that each registrant and attendee is followed up on after the event so you can track and measure every sales lead, ensuring maximum event ROI.
Inbound Response Management
Whether your organization is launching a marketing campaign on their own or using a marketing agency such as KPI, proper response management is critical for an effective campaign. KPI’s response management services manage, measure, convert, and report on all type of marketing generated responses (web, inbound #’s, registration forms, etc). KPI executes these services with a mix of teleservices, data management, expert account management, and comprehensive reporting
Marketing Services
We have strategic integrated capabilities creating and deploying marketing content from website development, email support and direct mail campaigns. Our years in supporting marketers with these initiatives have allowed us to develop top of the line go to market branding initiatives – conditioning the audience and optimizing lead generation and sales wins. KPI also understands that a marketing campaign is only as effective as the audience it is targeting. With our marketing services, we offer consultation on how to yield better rests with your campaigns and at the end of the day increase awareness and drive lead opportunities for sales.
Channel Services
Lead Generation & Appointment Setting
Recruitment
Strategically, leveraging your partners as an extension of your sales force and funneling qualified sales leads for their conversion and management is key in driving revenue for your organization. KPI understands the importance of Channel Effectiveness and Optimization and the accountability of MDF funds. We have developed several Channel focused lead generation and appointment setting campaigns with these requirements in mind strategies with appointment setting and the best practices defined in engaging your channel.
KPI has programs to help you grow or develop a qualified set of channel partners that can participate in the promotion, sales, and service of your solutions. We have extensive channel experience dealing with manufacturers and solutions providers and understand how to deliver your value message to qualify and create interest in your program.
Teleservices Rep Buyouts
We are attentive to our employees’ career advancement goals, whether internal or on behalf of our clients. We successfully provide a win-win opportunity for our employees and clients with these development and transition services. Attrition happens and to mitigate turnover in qualified resources, KPI has established a development program for our employees on behalf of interested clients.
